6 days ago

Webinar: Google’s Big Change Could Make You or Break You

It is all going to come down to positioning and establishing your brand and authority online. 

Google has made some really big algorithm changes and getting feedback from Google reviewers which is being integrated into the AI to help the AI to pull up the best sites for the query. 

Don't miss this webinar if you own a website, if you blog, or ever want to be found online.

Google has made some huge changes in the way that they decide which websites and blogs will be shown on page one.

There are very important things you will need to add to your website and other places on the internet.

Google is constantly trying to figure out how to get spam and scammers off of page one.  A lot of the things they change creates work for us to do to stay in their good graces.  

The only thing that is constant is change. 

Discover what those things are and what you can do to make sure you comply and meet their new algorithm changes.

Find out how to establish yourself and your brand as trustworthy enough to be on page one.

The GOOD news is: YOUR competitors don't know what these changes are!

This webinar will give you the advantage of being able to outrank your competitors who do not follow the new best practices we outline in this webinar.

I will be sharing the steps you need to take in order to:

1. Comply with Google's new standards
2. Get to page one using Google's new rating measurements
3. Establish your brand on the internet so people will find you

Mark your calendar now for November 21st, Thursday, at 8 p.m. Eastern, 7 p.m. Central, 6 p.m. Mountain, 5 p.m. Pacific, 1 a.m. (November 22nd) London.

Click this link to get registered:

https://www.katerinagasset.com/BigChangeWebinar

a couple of months ago

Webinar: Blogging in 2020 & Beyond- Best Practices & SEO Must Do’s

Blogging has changed a lot over the years. When I first started blogging it was not even called blogging. It was called a weblog and it was just a giant wall of words.  This is where the word “blog” evolved from. 

 Years later, enter Google and the algorithm! This was the start of the ability to get your blog to the top of a search page for readers to find.  As we know, over the years, Google kept refining their algorithm until today with the ability for the algorithm to “think” on its own; enter artificial inteligence. 

 But even with AI; we must give Google bots the bait for them to find your blog and get it ranked. 

 We went from having to keyword stuff all our blog posts in 2006 to now where we have to be careful NOT to stuff our content with keywords or we are in danger of a google penalty or filter. 

 We went from being able to rank 300 words on page one on the Google search engine to now having to write long form content to even get on page one at all. 

 Join me on this webinar where you will discover my best kept secrets for getting your blogging content noticed by Google and your website visitors. 

 You will discover: 

 1. Discover how to blog so your blog visitors will find your blog and read it 

 2. Secrets to getting those SNIPPETS on Google, rank #ZERO! 

 3. SEO hacks to do right away that will drive more traffic to your blog

 Google is pulling more and more different kinds of content to page one depending on what the intent of the searcher is. 

 Did you know that the Google algorithm tries to figure out your intention when you do a search and uses that in order to equate to what kind of content it should show you such as:  

  • Google ads 
  • Google map 
  • Google my business listings 
  • Images 
  • Videos 
  • Snippet – question and answers right on page one on google search result pages 
  • Organic website results 

 The snippets are the most coveted spots. Google really does not want anyone leaving the search result page, it would their desire that the searcher finds all they are searching for right on page one without having to click anywhere. 

 Enter snippets. 

 I will show you a few of the techniques you can try in order to work hard to get that spot zero place on page one.

 You will also find out the 3 SEO hacks that will save you a lot of time and money!  These are hacks every blogger needs to know and apply and it takes less than 10 minutes to do it. 

 Register for the FREE webinar today! 

Thursday September 26, 2019 

8:00 p.m. Eastern time, 5 p.m. Pacific time, 7:00 p.m, Central time, 6:00 p.m. Mountain time. 

Here is the link to register: 

https://www.katerinagasset.com/BloggingWebinar

Attend live! Recordings don't always work. It is best to be there live to ask questions too. 

I will send out the recording the week after the webinar to all those who register for this webinar. 

 See you there! 

Katerina Gasset, Digital Marketer, 1021 Cherry Lane, Wellington, Florida 33414 Phone # 561-502-1577  .

9 months ago

Webinar: Grow Your Business with Pinterest

Grow Your Business with Pinterest

 

Discover how you can grow your business using Pinterest.

 

Whatever niche you are in, as long as your ideal client or customer is female, has money to spend, and is formally educated… you will want to be on the webinar.

 

I will be sharing our own case study on our company's Pinterest account.

 

We started working on our Get It Done For Me Virtual Services Pinterest business account last October. We already reached over 600,000 monthly viewers!

 

Mark your calendar now for February 27th, at 5 p.m. Eastern, 4 p.m. Central, 3 p.m. Mountain, 2 p.m. Pacific, 10 p.m. London.

 

Mark your calendars, set your alarms.

 

Click this link to get registered:

https://www.katerinagasset.com/PINTERESTWebinar

WHOOT! It is that time again! SEO Update Webinar!

 

I do an annual SEO Update each year. I have been doing these for many years now. 

 

There is always something more to do, to learn, to apply, to work on… 

 

Each year, Google and the other search engines adjust their algorithms, and new technology arrives on the scene. 

 

If you can't make it to the webinar, register for it anyways. As long as the recording works, and everything is clear… we will send it out to those who registered. 

 

Of course, try to be there, because I will answer your questions to the best of my ability. 

 

There is no such thing as a shiny object that will change your business overnight. There is only work, and more work… smart work…  and delegating. 

 

SEO is the long game… just like most marketing tactics and mediums these days

 

However, I can tell you that a lead you get from organic search is a way better and more qualified lead you will get from an ad or cold calling. 

 

Why? Because with SEO, the searcher is searching for something… if they click on your website out of the ten options they have on page one on Google SERPS, and then they read about you, maybe you answered a question they had….

 

 

they got to know you, like you, and trust you. And that is a person ready to do business with you.

 

We just got a million dollar equestrian listing because the owner of the property googled the terms we rank for, that we optimized for, that we did SEO for… and she called us, she did not even go to our website. She used the phone and called us and said she wanted Nestor to sell her horse property. We got this listing from organic traffic. This is what you want in any business you are in. 

 

Register today for my annual SEO update! 

 

Here is the link: 

https://www.katerinagasset.com/seoupdate2019/

 

Wednesday January 30, 2019 

Time: 6:00 p.m. Eastern Time 

 

Get ready to take notes because as most of you know, my webinars are never a waste of time. They are more like workshops. You get actionable steps to take away and do that same day. As always, if you don't have time to do your own SEO, hire our team to help you. Get It Done For Me Virtual Services- we are here to help you! 

 

last year

Do I Need A Real Estate CRM?

Do I Need a Real Estate CRM? 

In this article you will learn the different types of CRMs and some variations for you to choose from. You will be able to make a decision on which CRM platform is the best fit for your business. 

What is a CRM? 

A CRM stands for Customer Relationship Management.  It is typically an online ( in the cloud) system for keeping in touch with your leads, current customers, and past customers.  Think of the old rolodex or card file system thrusted into the future. 

Do you really need a CRM?

The first question you need to answer is: Do you follow up on your leads and contacts? If you don't follow up on your contacts and your leads, and if you don't want to start any time soon, don't invest in a CRM :). There is no point because no matter how much money you spend on a new CRM you are still not going to call people and you are still not going to follow up with your leads. 

On the other hand, if follow up is a part of your daily tasks and you make this one of your top priorities, then taking a look at your options for  nurturing your leads and past clients is in order. 


The big daddy of CRM: Infusionsoft

At the very top of the CRM tier is Infusionsoft. If you need something with all the bells and whistles, this is the clear winner. The downside is the learning curve. You will have to take the time to learn the back end. Or you can do what most people do when they buy Infusionsoft; hire an approved Infusionsoft certified consultant to set up a highly customized system to fit your SOI.  We recommend Lori Ballen's brother, Jeff Helvin.

Jeff Helvin has a history in business development, team management, and making the impossible possible.

He helps develop and build Ballen Brands products and services based on customer feedback and Lori’s intensive research on what’s working in the industry today.

When not holding down the fort at Ballen Brands, Jeff can be found loving his wife and three daughters through a variety of fun adventures, photographing breathtaking scenery, and coin collecting.

          INFUSIONSOFT  FEATURES

  • CRM System - Infusionsoft offers you the upgraded flexibility of managing your contacts. Secure all the necessary details concerning your leads to facilitate and streamline your business process, connect with your clients, keep your agents constantly updated, and many more.

  • Marketing Management - Build relationships and increase leads as a result of compelling and impressive marketing campaigns through emails and forms.

  • E-Commerce Management - Effectively manage all aspects of your e-commerce from inventory to payments

  • Landing Page Publication - Infusionsoft has  landing pages and lead capture forms to connect to various fields in the database, making data gathering simple and easy. 

  • Excellent client support - Delivers excellent client service.

Infusionsoft Benefits 

  • To  Enhance your email ability. The Infusionsoft program changes how you send emails by targeting specific clients on your list rather than sending out scheduled emails to all your contacts. This program additionally makes your emails secure and trusted by providers so they don't land in the spam folder.
  • Lead tools. This software enhances your ability to collect data from your clients. This allows you to learn more about your customers so you can easily identify which best customers to target. It also allows you the choice to automatically assign leads for team members and provides them with the tools to follow-up. Additionally, you can keep track of the latest leads, customers and revenue whether its quarterly or annually. 
  • Client care. More and more customers prefer a personalized marketing experience. Infusionsoft provides you the capability to categorize customers based on their distinct behavior. Doing this makes you more efficient in delivering their needs. You have the flexibility to observe your customer's purchasing behavior so you can create a more personalized buying experience. 
  • Time Saver. Infusionsoft creates an automated process so you have more time to focus on increasing sales and managing customer. Rather than taking care of several processes, you get a more streamlined system for better effectivity. 

To learn more about Infusionsoft click here. 

 

NEGATIVES  ~ Infusionsoft is expensive! The basic software costs $199 a month. Adding features like eCommerce and sales function will increase your cost to either $299 or $379 a month. On top of that, you most likely will  pay $1,999 for a kick-starter coaching package. 

$

INFUSIONSOFT PRICING 

The essentials which include Contact Management and Marketing Automation costs $199/month. Adding in Sales Automation or E-Commerce will cost you $299. The complete package costs $379 monthly.


The real estate powerhouse CRM: 

If you are doing a lot of Google ads and Facebook ads

          BOOMTOWN  FEATURES

Features

Client Management - This software allows you to close monitor and track your client’s site visits and purchasing behavior.

Marketing Automation - Closely monitoring your marketing, from the first click to the closing payment.

Task Scheduling - Keeping track of your needs in one place

Lead Integration and Generation - This software is closely affiliated with 40+ sourced from Zillow, Trulia, Realtor, etc.

Predictive CRM - Automate lead distribution to send leads where and how you want.

Advanced website analytics allows you to track a prospective buyer, monitor team's engagement, customize product websites, and add features like mortgage calculator, home value estimator, etc.

Benefits

Boomtown is easy to use. It is perfect for new agents to learn the business and organize the high volume of clients that come into your database. The mobile app is easy to use.

Negative

This platform is super expensive and if you have only a small team of agents, it can be hard to learn and use all the different tools.

Price 

BoomTown costs about $1,000 a month for one to three agents.

Commissions' Inc 

Features

Intuitive Work Platform  - Commissions Inc features are easy to use, easy to call and email, can do seamless drip campaigns, and offer MLS integration so you can track what your contacts want in a home.

Team Management - Designed for big teams and brokerage, Commissions INC has an efficient and productive management team.

Benefits

Commissions Inc has plenty of lead generating tools, and you can enjoy its various features at a good value. It has a great-looking, professional website. You can create landing pages without any additional price.

Negative

It can be confusing to use if you don’t watch the trainings. It’s also pretty expensive.

Price 

CINC costs $1500/monthly

Market Leader  

Features

Lead management  - This popular program delivers training and best practice for generating new leads. ‘

Agent and Team Management - Market Leader is popular for its excellent training programs and for consistently aiming for a better user experience

Real-time, user-friendly interface

Listing management - This solution provides a monthly newsletter, multi-channel campaigns and campaign linking.

Benefits

One of Market Leaders benefits is its ability to stay on top of its marketing game. It uses tools like the monthly newsletter to market to both buyers and sellers. These are sent out on a monthly basis.

Negative

Customer service needs improvement.

Price

Monthly fee of $129.

Drip.co 

Features

Interactive Application - This software integrated a visual workflow builder in its email campaign.

Automated marketing  - Drip's automated process saves time, easily moves customers to the next phase of the process, connects data to another system, and

Improved subscriber engagement campaigns - Creates emails for targeted subscribers based on a certain profile.

Integrated solution - Drip connects multiple applications and solutions, allowing an easier and seamless transfer of data from one program to another.

Email management - Increases leads through effective emails and forms. 

Benefits 

Better client engagement. Drip's email marketing automation engages prospect better and efficiently.

Increase leads. This software boosts your lead campaigns and allows you to build a relationship with customers with minimal effort and at an affordable price.

Save time and effort. Creating and sending emails become easy and manageable with the help of Drip marketing. 

Negative

Drip’s user interface is not so easy to understand. It takes some time to learn and navigate the process, and that’s time away from my other tasks. 

Pricing

Drip has a three-week trial that you can use for free. Its basic subscription for 2,500 subscribers costs $49/month or $41/month when paid annually.

Aweber 

Features

Automated marketing and autoresponders.  Create automated email campaigns through the drag-and-drop campaign editor based on hundreds of email templates. Tag customers based on clicks and opens. Create customized emails, educational courses, lead enhancing campaigns, etc.

Email management. This software allows you to create and send professional emails and newsletters easily, tracks your email campaign, and ensures email are trusted by providers to make it your inbox safely. Its RSS/blog-to-email functionality automatically produces emails from your recently posted blogs.  

Subscriber management. Aweber increases your email list with mobile-responsive sign-up forms, collect and track information about your subscribers, and sends targeted emails to subscribers based on their information on the database.

Mobile friendly. Aweber email templates are responsive. It lets you track your email campaigns on any gadgets, be it a laptop, a tablet, or a phone.

Award-winning customer service. Get easy and friendly access and Aweber support anytime, anywhere through its live chat and email service.

Benefits

Aweber is reasonably priced, is easy to use, and offers great support.

It has an easy-to-use marketing tool, which is great for beginners who have yet to hone their technical skills.

The Aweber simple interface is easy to manage and customize, and it also provides excellent tutorials to make this easy.

Negative

The main things that would prevent me from using Aweber are its relatively basic automation features and its somewhat outdated tool in creating a newsletter.

Prices

Aweber offers five pricing plans.

For hosting and emailing up to to 500 subscribers - $19/month

For 501 to 2,500 subscribers - $29/month

For 2,501 to 5,000 - $49/month

For 5,001 to 10,000 - $69/month

For 10,001 to 25,000 - $149/month

RealtyJuggler 

Features

Easy to use CRM. RealtyJuggler has a friendly-user interface ideal for less technology savvy real estate agents. It allows you to make task lists, sends bulk emails and timely notices.

Lead tracking - This software allows you to track leads and gather information from all sources including Contact M, IDX, MLS, Tax Records, and more.

Professionally designed templates - Choose from 101 real estate flyer design templates that can be easily customized and printed in high resolution.

Affordable solutions - Realty Jugglers gives you a pocket-friendly software that answers your real estate marketing needs.

Mobile-responsive software - This program can be accessed anywhere and on any device with an Internet provider.

Benefits

Realtyjuggler has a simple interface and is easy to use. Whether its sending emails, email tracking or managing contacts, it has all the basic features any agent would need.

Negative

Contact migration from your old CRM to Realtyjuggler is a challenge.

Price: Free trials for 90 days. Membership costs $99 a year

Top Producer 

Features

Client Management - Store and retrieve data related to clients and properties. It also tracks company communication and stays updated about contacts and properties.

Streamlines workforce process  - Manage and all aspects of real estate from leads to closing. Integrates dates and other relevant information to calendars to manage schedules and priorities.

Listing Management - Stores and update property listings in the system and connect information on MLS and various listing services.

Email Management - This software allows you to send email in bulk. It features pre-designed email templates, social media integration, sign up forms, and more.

Benefits

One of the things you'll like about Top Producer is you are able to customize the content. It has great closing coordination plans and you can easily personalize them depending on your client's needs.

Negative

Outdated software. It needs to be updated!

Price: Top Producer starts at $40/month.

Brivity 

Features

Lead Management - Brivity uses behavior tracking to send targeted emails to its clients. It also allows for easy follow up.

Intuitive workplace management - Get all your business done in one place. From managing your team, listings, and leveraging your resources to stay organized and productive, you can all do it Brivity. Track your social media performance on dashboards. Impress your clients with its easy communication forms showing listings.

Referrals and repeat business management - Strengthen relationship with your clients through communication and delivering value.

Benefits

Brivity allows you to organize your business efficiently by acting like a private assistant. It reminds you of what must be done, email clients, update client's account, and staying on top of your listing marketing pages.

It allows you to create a customized plan, then guides you in following the plan while doing your work. On top of that, it creates attractive web pages for your listings.

Negative

Brivity is relatively expensive when compared with other real estate CRM’s.

Price : Basic CRM starts at $99.99/month

iXact

Features

This user-friendly solution is specifically designed for Realtors.

Marketing Automation System - This platform helps you manage your business efficiently, generate service reports, and achieve your goals better.

Contact Management - Organized and efficient way to create database of contact information, has all the details to help you get in touch with past clients and new leads. Set automated reminders to important dates.

Lead Management  - Features IXACT contact which makes lead capturing fully automated.

Sales Pipeline Management - Learn what you need in a glance through its visual graphs and charts.

Mobile-friendly. Take your office wherever you go. This platform can be accessed even on mobile.

Benefits

Very easy to use and affordable.

Negative

Needs better integration with other platforms. Price is a little expensive.

Price : Free 5-week trial/ $33 a month

  • List Element

  • List Element

  • List Element

[Webinar] The Truth About Facebook Ads

I am in some top level mastermind groups and master classes where we learn what works on Facebook ads, Facebook marketing, and other social media platforms. 

We don't just learn what ads are working, we learn about human behaviorial psychology because we must understand what makes person click on your offer, fill out a form, call you, etc. 

We are currently learning about long form ads and video ads. Video is very compelling and works very well in ads. Long form has always worked in sales letters, news promotions, direct mail, and website content. It has worked for eons because human beings love stories. We are attracted to stories. 

The people I learn from and others in these masterminds who run BIG FB ad agencies, and work with Fortune 500 companies; know a thing or two about Facebook ads. Some of these agencies are running over 10 million dollars each month on ads. Some way more than that. 

I see the numbers, I see the breakdowns… it is first hand information. 

Now, this past week, I got an email from a person doing a Facebook Ads webinar for real estate agents. So out of curiousity I signed up for the webinar. I am happy I attended even though it was enough to make me gag. I like to see what someone selling to agents has going on. It was horrific. 

As I looked at the ads I could see right away how old fashioned the copy was, how fake and used car salesman style the graphics were, and how NOT to do your ads! 

This is the thing: 

If you really think people are stupid enough to click on hokey pokey ads that truly offer no value, and more so, that they will convert into buyers and sellers—- well—- I have some swamp land in Florida to sell you. 

Human beings evolve, they learn about marketing tricks, and they develop what we call, “banner blindness” towards ads. 

This guy's ads LOOKED like ads. 

Let's think about where these ads are showing up again… in someone's news feed. 

Facebook is NOT  a place where people are hanging out to see ads. They are there to see photos of their friends, share the news about their dogs and kids, etc. 

So WHY would you shove an AD in their face —- like— how is that working out for you? 

Yes, you will get clicks if you pay enough for those clicks and Yes, you will get some leads, but they will NOT be highly qualified leads. 

Think about it. It is human behavior. 

You need to get around 100 leads to get 1 good quality lead. 


But what if you could get 5 to 12 high quality leads each month from your FB ads? 

I don't know about you, but I would much rather follow up with 12 really good leads for  few months than to have to hunt down 100 poor leads and hope one turns into a good one. 

Join me as I show you in The Truth About Facebook Ads how to create your ads and the funnel that will actually work. 

DATE: Tuesday July 24, 2018

TIME: 11 a.m. Eastern Time 

WHERE: On my Website! 

REGISTER NOW to reserve your spot: 

( add link here – use a tracking link) 

When you register you will get a link to go to on the day of the event. 

We do try to record the webinars and most of the time there is no issue. 

However, we are in hurricane season, thunderstorm season and we do lose power. 

If that does not happen, we should be good for the recording, which you will be sent via email  a few days after the LIVE webinar. 

See you there! 

last year

[FREE TRAINING] How To Get Leads from Your Facebook Ads

Join me on my webinar: How To Get Leads from Your Facebook Ads

 

Discover the 5 things you need to do to get more leads from your Facebook ads by 10%, 30% or even 500% … 

 

LIVE webinar is on: 

Thursday May 10, 2018 

12 noon eastern time 

 

REGISTER NOW by clicking the link here: http://delegatemytasks.com/WebinarFacebookAds

 

KAPOW!!!!! I'm running a FREE “LIVE” training workshop ( webinar) … where you'll learn exactly how to create your Facebook Ad strategy to get more and better leads into your sales and conversion funnels: 

http://delegatemytasks.com/WebinarFacebookAds

 

Are you tired of spending time and money on Facebook ads that don't get results?

 

Are you sick of trying to get your ads to convert? Are you tired of your ad cost going up and up? 

 

Do YOU want to learn how to REALLY generate leads through your Facebook ads? 

 

After spending a lot of time and money, trial and error on Facebook ads over the years I decided to learn from the best in the ads industry. I took courses from Molly Pitman who was in charge of over $10 Million dollars in adspend for Digital Marketer. Yes, she spent over 10 million dollars in ads and knows a thing or two about Facebook ads from all that! I took her courses on customer acquisition. 

 

I not only took her courses but I sought out other training as well from top Facebook marketers. I earned the Certification of being a Customer Acquisition Specialist and am now ready to share with you what I learned and what I am implementing in my business and the businesses of our clients.

 

Don't miss this webinar training:

http://delegatemytasks.com/WebinarFacebookAds

last year

Reminder: Webinar on Graphics to Make Your Business Stand Out in 2018!


Just in case you missed the previous post, here are the details for my webinar:

 

What:  Webinar on Graphics to Make Your Business Stand Out in 2018!

When: Tomorrow, February 8th at 4pm EST

 

In this workshop I will be sharing with you some tools that are free and nearly free to use to help you make your graphics stand out.

 

I will go over branding, when and where, and how much…

How to get your peeps to engage with your posts!

This is a game changer so you don’t want to miss the webinar.

 

Click here to register now!

Graphics to Make Your Business Stand Out in 2018!

How do you WOW your audience? How do you grab their attention and have them look at your content amidst all the noise and clutter? 

 

Facebook announced major changes in how they will show your posts!

 

This is a game changer for all of us! Not something we all wanted to hear but most of us knew this would be coming!

 

So what to do?

 

One of the things that will help is to really make your graphics stand out.

You MUST get people to engage with your posts!

 

This works on Facebook, on your blog, on Twitter, on Pinterest, on Instagram… because after all…

A picture speaks 1,000 words.

 

In this workshop I will be sharing with you some tools that are free and nearly free to use to help you make your graphics stand out.

 

I will go over branding, when and where, and how much…

How to get your peeps to engage with your posts!

This is a game changer so you don’t want to miss the webinar.

 

When: Thursday February 8 

Time: 4 p.m. Eastern Time 

Where: click the link below

 

Register now for this webinar and mark your calendar!

https://www.katerinagasset.com/graphicswebinar2018

 

Use the tactics from this webinar, apply this on your Facebook page and other social media.

 

If you are one of our Get It Done For Me clients – we will be focusing on these graphic changes throughout 2018 and measure the responses, the engagement, etc.

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